How to drive top line growth: The bigger role marketing plays in this Covid 19 world

Karen Hayward

 84,00 (incl. VAT)

This is a presentation that will look at how buyers’ needs have changed, how the way buyers are buying today has changed, and how many of these changes will be permanent. We will explore how CEOs can take advantage of these changes to drive top-line revenue and will identify the opportunities and implications of these changes. We’ll also review tools and insights on how to drive market awareness in a world with no tradeshows, or face to face sales meetings. A digital assessment approach will be reviewed, highlighting the importance of understanding how one’s competitors are performing digitally and compare with their company performance. We’ll do tune-up expertise on developing your value proposition, and review the latest concepts in customer engagement, called conversational marketing.

40 minutes

What attendees will take away:

Understand the changing role of marketing and see how good marketing can drive sales performance
Learn how to align their sales and marketing resources
Understand in today’s world the buyer’s journey is going deeper into the sales funnel and conclude the need to position their website as “the first sales call”
Conduct a website assessment on-line that will deliver an immediate remediation program on the structure and functionality of their firm’s website
Have a value proposition template with a draft for refinement with their leadership teams

40 minutes

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